SOFT SAVING: CREATING SPACE FOR WHAT TRULY MATTERS

Soft Saving: Creating Space for What Truly Matters

Redefining the Purpose of SavingFor decades, standard economic guidance has leaned heavily on the concepts of frugality, delayed satisfaction, and aggressive saving. From removing early morning coffee to forgoing vacations, the message has been loud and clear: conserve currently, delight in later on. Yet as societal values change and individual

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